In the culture of spotting “red flags” and “green flags” in a relationship to your work-environment we all have embraced the Gen-Z style of measuring life on our terms. For some it has also become like a checklist to see if they are on the right track or not! What are the things they need to look out for and be cautious about.
But what about the rainbow of flags of social media? In this digital era, connectivity is stronger than ever and so is vulnerability. According to multiple studies, there are about 5 personas or personalities found. Let’s list down some of them and see what their green flags and red flags are for your business:
1.The Ultras- The users from the ages between 18-28 comprise maximum share of this category. These are the ones who keep checking their social media from time to time, very obsessively. Even when there is no substantial change in the feeds- they just have to check it and go on a scrolling trip.
Green flags for a business- Large audience to cater to at any given time
This is an audience who will be open to more experiments and be the testers, give a new brand a fair chance
Increased website traffic
- Red flags for a business – High bounce rate
- High impressions, but low engagement
- Low conversion rate
- Pseudo impression of sales
2.The Lurkers- As the name suggests, these are the people who like to observe and stay silent, on the social media handles. The people who do not like to contribute much but absorb information.
- Green flags for a business – High impressions on content as they are repeated visitors
- Helps to push the content further to a larger audience.
- No harm personality
- Red flags for a business – No actual sales
- No consistency in consumption of content; may vary every now and then
3.The Deniers- As addicted as the users are to the social media, most of them would deny this fact when asked as no one would like to admit the extent to which social media controls their lives and daily choices- be it a daily use item or an expensive car. However, the reality is far from this- if you ask the users to deactivate or delete their account, they will feel super anxious. There are a number of positives and negatives for a business in regard to the same:
- Green flags – Due to the denial that the users are found in, they usual indulge in a more aggressive scrolling pattern
- The fear of letting go of the social media ensures a constant customer base
- Red flags – Low shares or low promoter rate; they would never share anything that they like publicly due to their denial
- Low clicks on content
- Less sale
4.The Informers- The super active users who like to share what they see- it could be anything from a funny video to educational article, if they like it they are most likely to share it with their friends and followers. They do not shy away from sharing this both publicly and personally over DMs.
- Green Flags for business – High promoter rate, sharing; they act as your free promoters if they feel any value addition
- High conversion rates
- High probability of sales
- Support in brand building by uplifting the trust in the brand
- Red flags for a business – Could be a source of false news
- Could easily become a negative influence on the audience
- Tough to impress and are a high level critic
5.The Approval Seekers- These are the users who seek validation on social media and link likes, comments, and shares on their posts directly to their own well-being and personality. They determine their self-worth by the approval they get on social media and are very conscious of what they post and share.
- Green flags for business – No negative publicity
- Good rate of engagement
- Chances of sales as they also tend to follow people and what others endorse
- Low bounce rate
- Red flags for business- Easily influenced by others, hence they are not good promoters
- Mindful of what they share; hence their word holds value and if any product or service is endorsed by them it holds a good value in the eyes of others
Now that we have observed how different personalities can have different impacts on how our businesses function online, it is essential to dodge the reg flags and embrace the green flags for growth at a 10X speed!