From clicks to conversions in 24 hours!

For any business, the ultimate goal is converting a customer or sales- be it for a product or service. Businesses are started with the aim of one day being super profitable and one of the strongest sword in the bucket of your weapons is marketing. Even when the methods applied were traditional, the goal still remained the same, however the advent of technology- digital marketing has taken over. There are multiple benefits of digital marketing over traditional methods such as-better segmentation and targeting, real-time statistics, quick troubleshooting, better personalisation.  For marketing to be successful it is very essential to be aware of at which stage of the marketing funnel does the brand stand and what would be the most effective way to improve the goal therein. For that let’s first list the stages of the  marketing funnel- 

1. 1. Awareness- For new brands, looking to make a place in the consumers mind
2. 2. Consideration- Consumers are aware of the existence of the brand, but are yet deciding on whether or not to purchase their product/service
3. 3. Conversion- Here, the potential customer becomes your customer
4. 4. Delight- The post purchase experience of the consumer which makes him/her a promoter of the brand

Let’s see how can we convert all the clicks on our social media posts and websites get converted into sales or conversion:

1. 1. Awareness- Pulling the correct audience towards your brand:

•  * Content marketing- Value addition to what a consumer maybe looking for, answering their queries, blogs, videos and other such content that is of high value to the consumer should be a habit of the brand to share.
• * SEO- Keyword optimisation for a better ranking of your website, when a potential customer searches for your service/ product or related offering. Making sure that your website is one of the top choices that show up.
•  * Social Media- In today’s era, everyone is present on social media and not just present, they are the most active there- be it in lunch breaks, during commute, before going to sleep. Platforms such as Facebook, Instagram, twitter, etc which allow a refined targeting of the potential consumers can be used to the benefit of the brands.

2. Consideration- Convincing the customers that the products or service offered by your brand is the best one:

• * Re marketing- re marketing or re-targeting the customers who visited your website, clicked but did not ultimately purchase. Remind them about your product.
• * Email marketing- Sending regular newsletters, offers and trials via emails. Making sure the emails are personalised and make the customer feel special.
• * Consumer engagement on various platforms- creation of engaging content wherein the customers get to participate.

3. Conversion- Make sure the potential buyer becomes a customer:

• * Personalised offers and suggestions- based on the purchase history and also related products
•  * Discounts- Giving special discounts like first purchases, birthday special etc
• * Seamless check-out process- Make sure the check out process is easy and multiple payment options are available

4. Delight-turning the customers into brand advocates:

• * Loyalty programs- special offers and exclusive products/ packages for the loyal and repetitive customers
• * Strong customer service- making sure all the problems are resolved quickly and correctly.

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regular auditing of the above mentioned can abundantly help your brand grow. Happy growth!!